Tuesday 3 February 2015

Brief 11: DBA

On Monday we were briefed on designing for Capital North, a system of public transport which would run through a few of the big northern cities.




We were to organise ourselves in to groups of four or five so I went into a group with Leo, Joe, Anna and Jake.
Much of our group spent the first couple of days very preoccupied with some other briefs so we decided that over the week we would each come up with some initial logo ideas, and get together again to choose one that we were all in agreement with and we could work from.

I started by playing around with the letters, and finding a way of tying C and N together, and tried some other ways of incorporating the letters of Hull, Leeds, Manchester and Liverpool together.

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The idea I decided to develop further was an image based on the negative space of the letters in abbreviations of the names of the cities.






These first versions I found weren't distinct enough and due to the varying shapes of the letters, they didn't fir that well as a series so I tried some other variations on the shapes, only making them slightly recognisable as their letterforms, to try and find ways that would make them fit together.

















Below is the combination of shapes I chose to show the rest of the group. The first is for Capital North as a brand in itself, the following are varied logos depending on the city it's in.








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