It is important to me for my logo and self branding to reflect my areas of interest, giving clients an idea of the wort of work I would be producing for them. I am also keen to exhibit my interest in typography, hoping to use a typeface I have produced for my logo.
I started to consider layouts of different typefaces and how this could inform my logo.I tried first to use a typeface I designed called Mass, only showing the heavier parts of a serif font.
I found that I liked the orange set against black and wanted to try this on some other levels, this time trying some other typefaces -
American Typewriter:
Chronic:
Bebas Neue:
Hipstelvetica:
The one I felt fitted most of what I wanted my logo to look like was Chronic, although I found that the S almost looked like a different weight to the B and this bothered me. I outlined the shape of the S, and tried out some other ways of including a block line across the letter. I found a typeface called Baron Neue which in my opinion was more fitting to the B, which I preferred to the original S.
After doing this I decided to do the same with the B, to see if I could get it closer to what I wanted, and also to keep the letters consistent with each other.
I fund myself struggling to settle on one thing that I liked enough to be my identity. I tried to use a different typeface I had designed, which I have yet to name but even just the S wasn't what I wanted.
I found that I was keen on the 'pinball' part of the design, so I made a border to go around my initials:
I went back and tried some of the other typefaces with this border in the hope that this would work better:
I found that when I went back to using Chronic this time around, I didn't notice the earlier problem I had with the S appearing lighter than the B, as this time it was set against a more distracting feature.
To me, this perfectly fitted my design interests and also my design process, which is very linear (with a few hiccups along the way).
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