Brief 11: DBA Trains and Taxis

I spoke to the rest of the group before starting my train and taxi designs, and we had decided that while Leo would work on a new logo, we still wanted to have these silhouette style shapes on the logo. From this, I thought it would be interesting for the trains and taxis to reflect each individual city that they ran in.

I found some images of the skylines from each city, and outlined them:

It was difficult to follow the skylines exactly due to the quality of the photos I was using, but as this was a proposal, I didn't think it was necessary for the outline to be totally accurate, as, if it went into effect, new photos would be taken to do this.

Hull:

Liverpool:

Manchester:

Leeds:

I used a vector outline of the trains and taxis for the mockups, as oppose to working from an image of a real train and editing the work onto it as I felt it wouldn't give the same sort of impact.

The layout options for this design were limited as it has to be landscape, and to make sense on the train it would have to sit at the bottom. I extended the length of it below, but this meant that the tops of some buildings would be cut off.

Instead, I added a platform at the end of the image that would extend to the end of the train

After doing this I also decided to add another larger platform extending from the door as this would effectively incorporate the logo into the silhouette, in my opinion allowing it to stand out more than is the logo fell on the white space.

I used the same aesthetic for the taxi designs, as I had proposed to the group that we incorporate a system of tying the trains and taxis together, perhaps offering a discounted taxi fair with the train tickets and vice versa.

I thought that this would prompt the public to use this mode of transport, and make the brand hugely recognisable around these cities and across much of the north.

Leo had finished the logo and sent it to me to incorporate into the designs.

Leo had not done any negatives for this logo, so I concluded it was best to eliminate the silhouette platform by the door of the carriage. I also worked on altering the colours of the designs to better fit with the logo.

Final designs:

The final designs we chose were the ones in which the colours worked best, as the silhouette itself is quite a striking image. The colours of the silhouette were reflected in the colour used for that city in the logo.