My logo:
The group was keen to use the idea for my logo, but it was a unanimous conclusion that the S shape was slightly out of place when presented in conjunction with the other letters, which as a whole were much more angular. Leo spent some time trying to find other options for the letter S in this sequence, but given the curved nature of it, it was hard to make it work all together.
While Leo did this, I tried some variations on layout and colour.
I also thought that this logo would work well on a larger scale, so if Capital North were to expand to other big northern cities, this concept could also expand. Below is an example of how other cities could tie in with it, showing the addition of Sheffield, York, Doncaster, Birmingham and Newcastle.
We took my logo to the crit with DBA today to ask them what they thought of the concept, and of how the shapes worked together.
They agreed that it was going to be difficult to make the S work given it's shape, but were keen on the idea of using shapes to represent each city. However, they made the point that it was maybe not necessary to use so many shapes, arguing why have three shapes per city when we could simplify it with one each.
We took this on board and Leo decided to take over the logo designs, and we each assigned ourselves areas to work on over the next few days before meeting again. Leo was to work on the logo, and the environmental aspects of the brand, Joe would do the poster designs, Anna the ticket design, and I planned to to do the train and taxi livery.
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