OUGD502 Studio Brief 2 - A Design Presence

Brief

Create an appropriate print based and online presence that can be used as a focal point for your design practice, professional communications and visual identity.Think about how you can stand out from the rest, make yourself recognizable and communicate your professionalism as well as your creativity. You will also need to include relevant contact details. Your design Presence should consist of: PART 1: YOUR VISUAL IDENTITY. Your own professional visual l identity for 'Brand You' and apply it to an appropriate range of stationary and promotional material. You should aim to create a simple but effective visual identity that communicates the essence of your creative 'image' and details about your emerging design practice. You will need to consider the practicalities of your identity which may include a logo or bespoke typeface. How readable, legible and usable is your identity? PART 2: YOUR PROMO PACK. A promotional package the communicates your skills, abilities creative concerns and professional competencies to appropriate sectors of the creative and cultural industries. This pack should include a business card, introductory information, samples of work a creative CV, contact details and other relevant material and information PART 3: YOUR WEBSITE. You have been introduced to the fundamentals of web design and web design software through a series of workshops in previous modules. Based on these workshops propose/produce the structure and content of your own personal website. Keep it simple and make sure that your visual identity forms the basis of your online brand. IMPORTANT: You will be responsible for any online content uploaded and/or distributed as part of this module. Can you please ensure that all material is original, belongs to you and complies with the guidelines for online activity outlined as part of your general Mac suite induction. If you are unsure about any content that you intend to upload please discuss this with your tutor

Background / Considerations

You will need to consider: Scale: Your identity will need to work across a range of scales and formats from the the size of a projection screen to that of a letterhead.   Content: Too much and it becomes confusing, too little and it will not communicate. Too complex and it will not be practical. Too simple and it will be unrecognizable. Color: It will need to work in mono (one colour or b/w). It will be cheaper, more practical and easier to (re)produce. Think how the color of the stock can help. Production: The quality of the stock can say as much as your design. It can also make your design unreadable and illegible. Consider how it will be produced, by who and using what processes.

I have already started designing my own visual identity, and so plan on developing that further, but beforehand, I wanted to gain a better understanding of what this and my promo pack should entail:

The research I did gave me plenty of ideas for processes and formats that I would love to try in the future, but I have to be realistic with time constraints, as given the work load of the other modules, I knew I would struggle with this one if I tried something too elaborate.