Tuesday, 12 November 2013

OUGD502 Networking

Due to the vast number and huge variation of Graphic Designers across the globe, networking is highly important in this field. Contacts can be easily made through communicating with other students, designers and professionals, as any contact could lead to potential employment in the future in some form or another.

Methods to contact studios, agencies or other designers:

  • Email - biggest guarantee of a response in a timely and efficient manner, also keeps a record of all exchanges made with the recipient.
  • Websites/Blog - best option when looking for freelance or collaborative work as clients will be able to see your work in a professional setting. This method is also the best to try and get your name heard or known to other designers or studios.
  • Telephone - very direct but not seen as being as professional an approach as others.
  • Visiting studios - Gives a good insight into the working environment, also good for making contacts.
  • Exhibitions - will often find plenty of other designers and professionals visiting (particularly at openings)
  • Work Experience and Internships - gives an employer an insight into how you work and how efficiently, if you have left a good lasting impression and kept in touch it could be useful as a reference or future work.
  • Collaboration - working collaboratively gives you another dimension in your work and shows your ability to work with others. It also helps to have a good relationship with people you have worked with in the past.
  • Competitions and Live Briefs - Professionals will look at the results of competition briefs and may want to use your work or work with you.
  • Creative CV - a different CV will make it stand out from a pile of others, and so should be innovative and intriguing, and accompanied by a business card.
  • Seek advice - from peers, tutors and in some cases professionals, it will ensure that your work will be better received if you've had plenty of feedback on it.